Premium World of Warcraft® Miniatures Game
Scheduled to be released in participating Hobby and Retail Stores late ’08

Amsterdam, The Netherlands, 20 October 2008 – Following the huge success of the World of Warcraft® Trading Card Game (TCG), Upper Deck International B.V. today announced plans to release a World of Warcraft Miniatures® Game. The high-quality collectible miniatures will be available in hobby and retail outlets 11 November 2008.

Based on Blizzard Entertainment®’s popular massive multiplayer online role-playing game (MMORPG), the World of Warcraft® Miniatures Game will feature detailed 3-D renditions of iconic World of Warcraft® characters. This will be Upper Deck International’s first entry into the collectible miniatures market, bringing in some of the industry’s most talented sculptors from all over the world, including Jacques-Alexandre Gillois (France), Juan Navarro Perez (Spain), Stefan B. Niehues (Germany), and Steve Saunders (USA). Paint schemes were designed by Studio McVey. “The quality level of this product is unprecedented in the collectible miniatures category,” said 20 year veteran miniatures painter Mike McVey, “This is a product I am happy to put my name behind.”

Each pre-painted miniature will be mounted on a uniquely engineered Ubase, allowing it to serve both as a game piece and a collectible. In the spirit of the action and adventure of Blizzard’s MMORPG, the Miniatures Game will feature standalone raid and dungeon scenarios, letting players play cooperatively against other players or fully automated dungeons.

“We are very excited to be entering the collectible miniatures category, and there is no better property for the hobby market than World of Warcraft®,” said World of Warcraft® Miniatures Product Manager and Lead Game Designer Justin Gary. “We worked closely with Blizzard to ensure that the miniatures met a high standard of quality and that the game play was true to the online experience.”

A robust Organized Play structure will be launched to support the new World of Warcraft® Miniatures Game, which will include hobby in-store tournament programs, Darkmoon Faire tournament events, and National and World Championship tournaments.

For more information on the upcoming World of Warcraft® Miniatures Game, please go to www.WoWMinis.com/uk.

About World of Warcraft®
World of Warcraft® is the most popular MMORPG in the world, with nearly 11 million subscribers playing the game in North America, Europe, Mexico, Argentina, Chile, Russia, Australia, New Zealand, Singapore, Malaysia, Thailand, China, and the regions of Taiwan, Hong Kong, and Macau. In World of Warcraft®, players assume the roles of legendary heroes and interact with thousands of other players online as they explore, adventure, and quest across a vast realm. Whether journeying together or fighting against one another in epic battles, players form friendships, forge alliances, and compete against enemies for power and glory.

Whether playing the online game or the new Miniatures Game, World of Warcraft®, players can leave the real world behind and undertake grand quests and heroic exploits in a land of fantastic adventure.

About Blizzard Entertainment, Inc.
Best known for blockbuster hits including World of Warcraft® and the Warcraft®, StarCraft®, and Diablo® series, Blizzard Entertainment® Inc. (eu.blizzard.com/en/), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment®’s track record includes ten #1-selling games and multiple Game of the Year awards. The company’s online-gaming service, Battle.net®, is one of the largest in the world, with millions of active users.

About Upper Deck International B.V.
Founded in Amsterdam in 1999, Upper Deck International B.V. has grown to be a leading entertainment publishing company that creates and delivers a portfolio of innovative, high quality products that contribute to exciting, interactive social experiences..

Upper Deck specializes in award-winning entertainment collectible trading card games such as the wildly popular Yu-Gi-Oh! ™ TRADING CARD GAME, and World of Warcraft® Trading Card Game. Besides that, Upper Deck International B.V. develops, produces and distributes toys, puzzles, trading cards, stickers, family card games, board games, miniature board games, figurines, coins and various other collectible products.

The driving force behind the company is that of thinking “globally local” Upper Deck International has headquarters in The Netherlands and currently has offices in UK, Australia, Germany, France, Spain, Italy, Tokyo and Brazil. Offices in Russia are planned in 2009.

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If you require more information, please email:
press@upperdeck.com